Manage → Templates → Template Designer lists My designs and offers four ways to add one: Create a design from scratch, Import a design exported from another site on the platform, Take from the store, or From WordPress, Shopify or HTML — give the address of a theme or a live site and its colours, typefaces, header and shapes are read into a design you can then change.

A design's header is built from rows and pieces — logo, menu, search, language, account, buttons — dragged where you want them, with a separate arrangement for telephones. A design can keep several headers and choose among them per section.

Colours, typefaces, the shape of cards, lists, article pages and bands are set part by part, each with a preview of the real page beside it.

A finished design appears with the others and is given to a section like any other. Export the design takes it to another site as a file.